Glossary

The terms below are used the same way across the dashboard, the apps and these docs. Each one links to the page that explains it in full.

A#

• Account: everything you set up in Walletap, under one owner: templates, passes, companies, locations, team and settings.
• Active customer: a pass that, in a calendar month, was issued, collected, redeemed or validly scanned. Paid plans include a monthly allowance of them for each location.
• Active pass: a pass that has reached a person, is valid, has started and has not expired. Plans billed per pass are billed on them.
• AI designer: designs a template for you from your website or social media profile.
• API key: the credential your own systems use to call the Walletap API, sent in the X-API-Key header.
• Artwork: the background image of the poster design on iPhones with iOS 27 and later.

C#

• Campaign: a message or update sent to a template's passes, straight away, on a schedule or when something happens.
• Company: a legal entity in your account, with its own business details and payment account. A location can be assigned to one.

D#

• Dashboard: Walletap in the browser, at app.walletap.com. Design, members, campaigns, analytics and settings live here.
• Desktop app: Walletap for Windows and macOS, built for a front desk: memberships, check-ins and USB card readers.
• Devices: on a member's pass, the number of wallets that hold it.

F#

• Front desk: a computer running the desktop app at a reception or counter. It is shared by whoever is on shift.

H#

• Holder: the person whose wallet a pass is in. Usually the member it was issued to; a pass set to Multiple users can have several.
• Home location: the location a pass joined at, recorded when someone signs up through that location's own sign-up link or QR code.

I#

• Invalidate: switch a pass off. Wallets mark it as void or inactive and scans are refused. Activate reverses it.

L#

• Location: a physical place where you serve customers, such as a café or a gym. It can be assigned to one company.

M#

• Member: a person on a template's Members tab, holding one or more passes from it.
• Membership plan: what a member buys or renews, with its price and duration.
• Mobile app: Walletap for iPhone and Android, for scanning, stamping, adding members and designing loyalty cards.

O#

• Owner: the person who created the account, or to whom it was handed over. Only the owner can buy or change the plan.

P#

• Pass: one card issued from a template to one person, kept in Apple Wallet or Google Wallet.
• Pass page: the web page where a holder adds a pass to their wallet. Every pass has one.
• Pass type: Generic, Loyalty, Gift, Event, Coupon / Offer or Access, chosen when you create a template.
• Points: a loyalty balance that goes up as a customer earns.
• Poster design: Apple Wallet's full-bleed layout, on iOS 27 and later.
• Push notification: a message that appears on the holder's phone and on the pass itself.

R#

• Redeem: use a reward at the counter.
• Reward: what a loyalty customer gets for collecting enough stamps or points.

S#

• Scan: reading a pass's barcode with the mobile app's camera, or a card with a reader at the front desk.
• Sign-up page: the form a customer fills in to get a pass, reached through its link or QR code.
• Staff device: a phone, tablet or front-desk computer signed in to scan for your account. Each is tied to a location, and your plan includes a number of them.
• Stamp: one mark on a stamp card. A full card earns the reward.

T#

• Team member: a person you invite to work in your account, with their own sign-in and a role.
• Template: the design and rules of one kind of card. Every pass is issued from a template.
• Ticket credit: one unit used each time an event ticket is issued, on plans that charge per ticket. Free tickets are used first, then credits you have bought.

V#

• Valid until: a pass's end date. The native date moves the pass to the wallet's expired passes when it passes; a custom field only shows the date.

W#

• Wallet: Apple Wallet or Google Wallet, the app on your customer's phone that keeps their passes.
• Webshop: your online store for memberships. A buyer gets their pass when the payment goes through.