About us
Walletap is a Croatian company based in Pula.
We build the platform businesses use to create loyalty cards, membership cards, tickets and digital keys for Apple Wallet and Google Wallet. Customers and members save the card to their phone from a link, with no app to install, and the business updates it and sends news to it whenever it needs to.
2023
founded
Pula
registered seat and office
EU
servers and database
What we do
One platform for the cards people carry on their phones.
You create and manage every card in one place: in the web app, the desktop app and the Walletap mobile app.
Loyalty cards
Stamps, points and rewards for cafés, restaurants, salons and shops. Guests see every new stamp on the card on their phone.
Loyalty cards →Memberships
Membership cards and fees for gyms and clubs. Members check in with a tap of the phone or a QR code.
Memberships →Access control
A digital key in Apple Wallet and Google Wallet, in partnership with HID. People get in by holding their phone to the reader.
Access control →For developers
A REST API and an MCP server: issue cards from your own system, or by talking to an AI assistant.
Documentation →Our story
From founding to today.
December 2023
December 2023
Walletap d.o.o. founded
The company was founded in Pula, Croatia.
June 2025
June 2025
EU project to develop the platform
The project “Grants for newly founded companies” begins, co-financed by the European Union.
More →September 2025
September 2025
Scale 2.0 finale
Walletap pitched in the finale of the Infobip Startup Tribe programme at the Shift conference in Zadar.
More →May 2026
May 2026
Seed investment from AYMO Ventures
AYMO Ventures, a Zagreb-based fund, invested in Walletap’s seed round.
More →October 2026
October 2026
Partnership with Dot Origin
The British maker of VTAP NFC readers and Walletap: a card from the wallet is read with a single tap.
More →November 2026
November 2026
Google Wallet Partner
Walletap became a partner in Google’s partner programme for Google Wallet.
More →November 2026
November 2026
MultiSport integration
Gyms on Walletap check MultiSport members in automatically at the entrance, with the QR code from the My MultiSport app.
More →
Team
The people behind Walletap.
Our office is in Pula, at the IDA incubator.
Ivan Grubišić
Founder
Tea Grubišić
Business Development Manager
Iva Horvat
Lead Designer
Partners and support
Who we work with and who backs us.
Google Wallet Partner
A status in Google’s partner programme for Google Wallet, with early insight into upcoming Google Wallet features.
More →HID
In partnership with HID, Walletap issues digital keys for access control in Apple Wallet and Google Wallet.
More →Dot Origin
The British maker of VTAP NFC readers, certified for Apple VAS and Google Smart Tap.
More →MultiSport
The sports benefit run in Croatia by Benefit Systems Hrvatska. It connects to Walletap to let MultiSport members in.
More →AYMO Ventures
A Zagreb-based fund for early-stage founders from Croatia and the region. It invested in Walletap’s seed round.
More →European Union
The platform’s development is co-financed by the European Union under the “Competitiveness and Cohesion” programme 2021–2027.
More →Company
Company details.
- Legal name
- Walletap d.o.o. za računalno programiranje
- VAT ID
- HR22594462330
- Founded
- 11 December 2023
- Registered seat
- Nazorova ulica 60, 52100 Pula, Croatia
- Office
- IDA inkubator, Mletačka ulica 12, 4. kat, 52100 Pula
- support@walletap.com
- Phone
- +385 99 3518 286
- Data
- Servers and database in the European Union
Questions about Walletap.
Walletap is a platform for digital cards in Apple Wallet and Google Wallet: loyalty cards, membership cards, tickets and digital keys. Businesses create them in the Walletap apps or through the API, and customers save them to their phone without installing an app.
Walletap is built by Walletap d.o.o., a company in Pula, Croatia, founded in 2023 by Ivan Grubišić. AYMO Ventures, a Zagreb-based fund, invested in Walletap’s seed round.
Yes. Walletap d.o.o. has its registered seat in Pula, Croatia (VAT ID HR22594462330), and its office at the IDA incubator in Pula.
Walletap’s servers and database are in the European Union.
For cafés, restaurants, salons and shops that want a loyalty card, gyms and clubs with membership fees, companies that need access control, and developers who issue cards from their own system. The Pro-Gym case study shows what it looks like in a gym.
Email support@walletap.com, call +385 99 3518 286, or fill in the form on the contact page.
Let’s talk.
Tell us what you want to issue, and we will show you what it looks like in Walletap.