Walletap is now a Google Wallet Partner. Google's partner program recognises companies that help businesses bring their passes to Google Wallet and keep them running well. Walletap is the platform through which cafés, salons, gyms and other businesses issue loyalty cards, memberships, gift cards, offers and tickets that their customers save to Google Wallet.
What is a Google Wallet Partner?
Google Wallet Partner is a status in Google's partner program for Google Wallet. Google grants it to companies that help other businesses issue passes to Google Wallet and keep them working, from the moment a pass is saved to every update after that.
For Walletap, the partnership also means early insight into upcoming Google Wallet features. That lets us prepare for them before they launch.
What Walletap does with Google Wallet today
- Every kind of pass. Loyalty and stamp cards, memberships, gift cards, offers, and event and transit tickets. Customers save a pass to Google Wallet from a link, with no separate app.
- Smart Tap check-in. At the front desk and at the entrance, the customer holds their phone to the reader. Walletap checks the pass in real time, so an expired or revoked pass is refused.
- A pass that stays up to date. Points, stamps and validity dates update on the pass the customer already holds, and push messages reach them right there.
- Data in the EU. Walletap's servers and database are in the European Union.
Everything about how Walletap works with Google Wallet is on the Passes for Google Wallet page. How to send messages customers actually want, and what GDPR says about them, is in the guide Push notifications from Wallet.
What is Smart Tap?
Smart Tap is Google's NFC protocol that lets a reader read a pass from Google Wallet when the customer holds their phone to it. The pass carries a Smart Tap value encrypted for the merchant's key, which that merchant's readers use to read it. Walletap runs Smart Tap on front-desk and entrance readers from terminal providers on Google's list of Smart Tap compatible providers.
A tap of the phone confirms a check-in: the reader gets a real-time answer on whether the pass is valid. When a QR code is enough and when NFC pays off is covered in QR or NFC? How to choose the right technology for your wallet pass.
Walletap and Google Wallet in numbers
As of 18 October 2026, rounded down:
- 58,000+ Smart Tap check-ins validated in real time
- 3,200+ passes saved to Google Wallet
- 25+ merchant accounts with passes in Google Wallet
What changes for businesses that use Walletap
Day to day, nothing. The passes your customers have already saved keep working as before, and you issue new ones the same way. The partner status means Google recognises that work, and early insight into upcoming Google Wallet features means we prepare for them before they arrive.
If you are only starting to think about a digital card, begin with What is a wallet pass? or take a look at Walletap Loyalty, the loyalty program for cafés, salons, restaurants and local businesses.
Frequently asked questions
What is a Google Wallet Partner?
A status in Google’s partner program for Google Wallet. Google grants it to companies that help businesses bring their passes to Google Wallet and keep them running well. Walletap is a Google Wallet Partner.
Does anything change for businesses that already issue passes through Walletap?
No. Passes keep working as before. The partnership gives Walletap early insight into upcoming Google Wallet features, so we can prepare for them before they launch.
Which passes does Walletap issue to Google Wallet?
Loyalty and stamp cards, memberships, gift cards, offers, and event and transit tickets. Customers save them to Google Wallet from a link.
What is Smart Tap, and how does Walletap use it?
Smart Tap is Google’s NFC protocol: the customer holds their phone to a reader, and the reader reads the pass from Google Wallet. Walletap uses it for check-in at the front desk and at the entrance and checks the pass in real time, so an expired pass is refused.
Does the customer need a separate app?
No. The pass is saved to Google Wallet from a link, with no merchant app, and updates and messages reach the pass the customer already holds.
Thank you
Thank you to the Google Wallet team. We look forward to future projects together.
And thank you to every business that issues its cards through Walletap.