Walletap
Pro-Gym interior
Case Study

From plastic cards
to tap & go

How Pro-Gym modernized its memberships across four locations in Istria with digital wallet passes and NFC check-in.

4

Locations

~1

min

Onboarding

93

%

No plastic card
About the Client

Pro-Gym Fitness

Pro-Gym is the first gym chain in Croatia with fully contactless check-in through Apple and Google Wallet. It operates four locations in Istria. Known for state-of-the-art equipment, personal training programs, and group fitness classes, Pro-Gym serves a diverse community of fitness enthusiasts — from casual gym-goers to competitive athletes.

With a growing membership base and several facilities to manage, Pro-Gym needed a unified, modern solution to replace their plastic card system and streamline the check-in experience for both members and staff.

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Pro-Gym logo
The Challenge

Replacing Plastic Cards at Scale

Several locations and a card system stuck in the past.

Fragile & forgettable

Plastic membership cards were easily lost, damaged, or left at home — causing friction at reception and frustrating members.

Zero security

Plastic cards were easy to share or forge, and there was no reliable way for staff to verify authenticity at check-in.

Peak-hour bottleneck

Manual identity verification at the front desk created queues during rush hours at every location.

Slow onboarding

New member onboarding required printing and handing over plastic cards, creating delays between sign-up and first visit.

Membership tracking

Tracking active memberships, expiration dates, and renewal statuses across several locations was difficult with plastic cards alone.

The Transformation

Before & After Walletap

Plastic membership cards
Apple & Google Wallet passes
In-person card handout
Pass delivered via message
Easily forged plastic cards
Cryptographically signed passes
Slow manual check-in
Instant NFC verification
The Solution

Implementation Journey

Phase 1
Discovery & Setup

We analyzed Pro-Gym's existing workflow — plastic membership cards, manual check-ins at reception, and several locations to cover. The Walletap platform was configured with Pro-Gym's branding in a single session.

Phase 2
Pass Design & Distribution

Custom Apple Wallet and Google Wallet passes were designed with Pro-Gym's green-and-black branding, including member name, membership type, validity, and arrival count. Passes are delivered via SMS or messaging app — members simply tap the link and add the pass to their phone wallet. No app download, no registration, no login.

Phase 3
NFC Reader Deployment

VTAP NFC desktop readers were installed at reception, connected to the Walletap desktop application. Staff can instantly verify memberships with a tap — membership status, plan details, and validity appear on screen in under a second.

Phase 4
Go Live & Results

From day one, members embraced the new system. The elegant, frictionless onboarding — a single message to the member's phone — led to rapid adoption: today, 93% of current members carry no plastic card.

Pro-Gym Apple Wallet pass on iPhone and Apple Watch
The Member Experience

Always in Their Wallet

Pro-Gym members receive their digital membership pass via a simple message. One tap adds it to Apple Wallet or Google Wallet. No app to download. No account to create. No password to remember.

The pass displays the member’s name, membership type, validity date, and current arrival count — all updated in real time. When they arrive at the gym, they simply hold their phone near the NFC reader. Membership is verified instantly, and they’re in.

Delivered via SMS or messaging app in seconds

Works on Apple Wallet & Google Wallet

No app download, no login, no registration

Real-time membership status and arrival tracking

NFC tap check-in, self-service at two locations

Reception Experience

Tap. Verify. Check in.

At reception, VTAP NFC desktop readers connected to the Walletap desktop application let staff verify memberships in under a second. Members simply hold their phone or watch near the reader — membership status, name, and validity appear instantly on screen.

VTAP NFC reader at Pro-Gym reception
Technology Used
Apple WalletNative iOS pass
Google WalletNative Android pass
VTAP DesktopReception readers
Desktop AppStaff verification dashboard
Walletap DesktopReader management
Walletap CloudPass platform
The Results

Impact & Outcomes

93% Without a Plastic Card

93% of current members carry only the wallet pass, with no plastic card. New members get theirs by message, with nothing to print or hand over.

One-Tap Check-in

At reception, a manual lookup became a single NFC tap.

Instant Membership Verification

VTAP NFC readers at reception enable staff to verify memberships instantly — members tap their phone and their status, plan, and validity are displayed on the desktop app.

Exceptional Satisfaction

Both staff and members praised the simplicity. Staff replace far fewer lost cards. Members love having their pass always on their phone and Apple Watch.

Ready to modernize
your business?

Join Pro-Gym and other forward-thinking businesses that have transformed their customer experience with Walletap.